Social media is no longer relegated to only for marketing department. Now you can empower a broader set of employees and connect with customers by using Microsoft Social Engagement, part of Dynamics 365. Social Engagement puts social media at the fingertips of your sales teams, customer service agents, and everyone across the organization. Service agents can meet customers on the channel of their choice—on social media or through more traditional service channels—to solve problems effectively. Sales teams can gather intelligence, source new leads, and build credibility through social selling. Marketers can measure and manage brand reputation. Employees in any role can leverage social insights to better understand the voice of the customer. You can harness the power of social media to go beyond likes or shares to create real, measurable business results.
Microsoft Social Engagement – Key Benefits
- CONNECT WITH CUSTOMERS
Meet customers the channel of their choice, whether that’s social media or traditional communication methods.
- EMPOWER YOUR ORGANIZATION
Employees in any department can garner social insights to understand the voice of the customer and gather information.
- CREATE REAL RESULTS
Go beyond Likes and Shares to achieve real, measurable business impact through social.
- SOCIAL INSIGHTS
Empower everyone in your organization – not just a select few in the marketing department – to capitalize on the rich insights available through social data.
- BRAND REPUTATION
Marketing and PR teams know how important brand reputation is, and how word-of-mouth can positively or negatively impact business when things go viral. Therefore, it’s crucial to keep tabs on your social standing.
- SOCIAL CARE
One of the top challenges facing today’s customer service organizations is managing social media inquiries. Microsoft Social Engagement alleviates that concern by giving service agents the information they need and automating case routing so they can spend more time delighting customers.
- SOCIAL SELLING
Empower your sales people to sell more by leveraging social media. Sales teams can gather intelligence, source new leads, and build credibility.
Microsoft Dynamics 365 is the next generation of intelligent business applications that enable your organization to grow, evolve and transform. These applications unify CRM and ERP capabilities with purpose-built applications that work seamlessly together to help manage specific business functions and allow your organization to transform to meet customer needs and capture new opportunities.